Yvahn Martin

"I want to be a part of the conversation in New Orleans about the future of New Orleans, as both a former and hopeful future resident.  I want to find…"

Yvahn Martin

Location: New York, NY  /  Category: Digital Media

NOLAbound Blog

A New Orleans for the Future

Four days ago, I set out to BeNOLABound with a skeptic’s eye, with no knowledge of what would take place other than I and 26 other professionals would be brought around to meet with local business leaders and learn what New Orleans has been up to since I left. We had no idea who exactly we’d be meeting with, what our schedules would be, or if it would be a colossal waste of time full of Mardi Gras beads and marketing-speak. We took a chance, and were completely blown away by what many of us now describe as a life-changing experience.

The City of New Orleans is poised for a comeback like I never believed possible. She has hung out an “Open for Business” shingle and has gotten to work, shaking hands and beating the street, determined to win back businesses and residents alike. Building on the success of the film and television tax incentive programs (New Orleans is poised to pass New York City as a center of film production next year), new incentive programs have been created for digital production and technology, bioscience innovation, and green/sustainable industry. And so far, they seem to be working. Both GE Capital and Google have plans to build offices here in the city, and locally-bred companies such as iSeatz, TurboSquid, Search Influence and Receivables Exchange are emerging as formidable - and currently hiring - technology players. There is a new Bioinnovation center housing incredible startups like Theodent, a new toothpaste derived from chocolate. And the startup scene at-large is more vibrant than ever before, with IdeaVillage hosting its biggest N.O. Entrepreneur Week gathering yet with The Big Idea. Never in my life have I seen such excitement and enthusiasm in New Orleans about anything except partying. But there is an emerging coalition of competent leaders who are passionate about pushing New Orleans forward, and largely succeeding.

Were there potentially troublesome moments in the process? Yes. In a city that is now still about 60% black, several of us expressed frustration that there wasn’t more representation from black leaders and entrepreneurs in the whirlwind weekend programming. But that’s not to say there were none - notables like Rodrick Miller of New Orleans Business Alliance, Chris Boudy of New Orleans Tech, and entrepreneur-activist Wendell Pierce were all on hand to share their time and experiences. Additionally, throughout the programming, several BeNOLABounders reminded us that technology economies often create plenty of jobs for skilled, educated labor, but leaves unskilled labor behind and increases the wealth divide. Luckily, GNOInc is also working to attract companies to utilize advanced manufacturing infrastructure already in the state, and the $2 Billion LSU/VA Hospital project is expected to create 25,000 jobs at a variety of skill levels. Even more remarkable was the firm commitment to social justice and responsible entrepreneurship exhibited by business leaders such as Allen Eskew and Robbie Vitrano. Never before in my lifetime in New Orleans have I heard such public figures addressing difficult issues like racism and economic inequality in a casual, non-“crisis mode” way that affirms their commitment to rebuilding New Orleans for everyone.

Competent, communicative leaders are popping up all over the place in New Orleans, all echoing new mantras of measurement, analysis and community accountability. The NOPD is investing in both new technology and new people - specifically in implementing the CeaseFire program - to help interrupt the violence that has plagued the city for decades. In spite of the surrounding controversy, New Schools for New Orleans is doing is remarkable and groundbreaking work in terms of prioritizing the students’ success and making teachers and administrators accountable for achieving progress. Is there still work to be done? Of course, and no process is without complications or mistakes, much less the rebuilding of a centuries-old city with as colorful a history as New Orleans. Six years into the process, I can honestly say that I believe New Orleans is on the right track for a successful recovery… if the earnest enthusiasm that I saw in the community this week was not just a play for the cameras.

“Native New Orleanians who left after Katrina are often our most difficult converts.” ~ Tim Williamson, Idea Village

One of the biggest “selling points” that we heard this week was that the culture of New Orleans is the biggest draw to the city, the quality of life, the caring and passionate people that make up the community. While I can wholeheartedly agree that New Orleans is one of the most special places on earth, I think I speak for most native New Orleanians when I say that we hold that culture within ourselves, so when we found better job opportunities or schools elsewhere after Katrina, the desire to return lost out to more practical impulses. However, I think that loss of interest was due to an expectation that New Orleans post-Katrina would go back to “business as usual” - corrupt, apathetic, bloated-bureaucracy, lacking progress and innovation, maintaining an ever-declining status quo. But that has changed. New New Orleans knows that it must not only survive but thrive to remain viable for the next 50 to 100 years.

The real test of time, for both those pioneers that are doing the heavy lifting of rebuilding the city - God bless them - and those waiting in the wings to see sparks of change, will be if New Orleans can continue this exciting momentum for the next 5 to 10 years, when Katrina is farther away in the city’s rearview mirror and the temptation to relax is upon us. For a city that is celebrating its tricentennial of European settlement in just a few years, it is important to remember that the rebuilding process has only just begun, and it will take many more players willing to take a chance on New Orleans and invest themselves in shaping its future. But it is also important to remember that Native Americans began trading at this little crook of high ground in the mouth of the Mississippi river over 2,000 years ago. New Orleans will always be integral to the business and cultural fabric of America. It is up to us to determine what impact New Orleans can have in the 21st century.

posted: March 21, 2012

I’m NOLABound

I’m NOLABound

Finally, I’m #NOLABound.

Six and a half years since Hurricane Katrina destroyed my home and sent my community into a far flung diaspora of despondent resignation… two years of self-imposed exile, four more years of casual visits, content to be a tourist in a city reminiscent of a life long left behind…  I find myself returning home, riding a crest of serendipity and curiosity, a part of the http://www.BeNOLABound.com program.

What is BeNOLABound? The pitch was that 27 professionals in four industry disciplines would be brought to New Orleans to experience and provide commentary on “New” New Orleans, through an all-expense paid, whirlwind weekend of activity highlighting the best of what New Orleans has to offer. Being intimately familiar with “old” New Orleans, my knee-jerk, neck-rolling reaction was “I’m not about to let a bunch of strangers roll through my city and give ‘comment’ when I have something to say too”. So I threw myself into the 3-minute video application, determined to be a part of what sounded like a really cool “free vacation” to New Orleans, but also curious about what I would be presented with when I got there. Furthermore the project will be filmed as a pioneering foray into “docu-tourism”, combining interviews and public dialogues with hyper-local experiences that will paint a thoughtful picture of New Orleans through our experiences this week.

Since the selection of NOLABounders was announced, I have had a great time getting to know them and pushing around the potential hot-buttons of our dialogues on our open LinkedIn group. The delegates are as well-traveled, diverse and varied as the industries they represent - arts, digital media, biosciences, and sustainability. Each person is bringing to the trip their own perspective of the various cities they’ve lived in, a dynamic set of professional experience, and an earnest excitement to both see what the city has to offer and to help contribute to the growing emergence of New Orleans as an attractive place to build a life. I think it will be a fun bunch, and I am excited to see what will come out of the discussions that we take part in this week.

However, as a person who was displaced by Hurricane Katrina and who made a decision to rebuild my life elsewhere in the aftermath, it will take more than a po-boy and a second line to convince me that New Orleans is a place where I can seamlessly and successfully continue my career in digital media and entrepreneurship. As a single woman who grew up in New Orleans public schools during the time when NOLA was the murder capital of the US, I am fully concerned about crime, education, the levee system, and most of all, long-term economic development and infrastructure investment that will ultimately determine whether or not New Orleans will ever compete on a global scale again. I love New Orleans with all of my heart, and spent all of my formative years there, only to have my hopes dashed as a new college graduate seeking work outside of the hospitality and tourism industries. I know scores of young professionals like myself: my schoolmates and friends who would love to move back home, if only… we could fully envision the futures that New Orleans would hold for us.

So I’m walking into this project with eyes and ears open, wanting to see the “New” New Orleans that the visionaries who’ve arranged this project want the world to see and the new attitudes and approaches to age-old problems that have plagued our city for decades. Ever the cynic, I hope that I’ll at least come away with a renewed sense of confidence for New Orleans’ future… but a tiny part of me hopes that maybe I’ll even start my own long journey back home.

posted: March 15, 2012

NOLAbound Applicant Details

In what city do you currently reside?

New York, NY

What do you love the most about where you live?

I love everything about New York City and dreamed about living here long before I ever knew that I would get here…  I love the cultural diversity, I love that the people who are the most excellent in every field of industry come here to try their hands at global success…  I love the food, the music, the nightlife, everything.

In what other cities have you lived?

Los Angeles, CA and New Orleans, LA

What is/was your favorite city and why?

New Orleans was my favorite city until Hurricane Katrina destroyed my community and forced me to leave.  New York has become my favorite city because it has embraced me and opened opportunities to me that I never could’ve imagined.

What do you hope to gain from NOLAbound?

I want to be a part of the conversation in New Orleans about the future of New Orleans, as both a former and hopeful future resident.  I want to find out who on the ground is doing the most work and gaining the most traction/success in economic development.  I want to find out what industries are thriving and most importantly, what I can do to contribute from the outside in terms of attracting opportunities and investment.

What is your overall opinion of New Orleans?

New Orleans is: a great place to attend school and work in education, healthcare, or hospitality; a fantastic place to eat, party, vacation, or be creative; a good place to open a restaurant, venue, or other hospitality or tourism related venture.  New Orleans is a difficult place to raise a family or work in other industries not previously mentioned.

Single most important issue facing New Orleans?

Attracting long-term investment from well-funded, stable businesses - preferably Fortune 500 or 1000 - that can have immediate impacts on the local economy both in creating middle-class jobs and helping grow demand for existing local businesses is the most pressing issue facing the greater New Orleans area.

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Half-shrimp, half-oyster po-boy from Broadview Seafood. Broadview Seafood New Orleans Museum of Art Lunch at American Sector, WWII Museum View of skyline from rooftop of Second Line Stages Epoxy and cardboard 3-D printing samples at TurboSquid offices. Menu at Ste. Marie. Mixed greens with butter - yes, butter - vinaigrette at Ste. Marie. Alligator soup at Ste. Marie. Shrimp and grits at Ste. Marie. Steak Frites at Ste. Marie. The Big Idea, New Orleans Entrepreneur Week. Sponsor roster for New Orleans Entrepreneur Week. Jazz band at Irving Mayfield's house. Irving Mayfield and Curry Smith Apartments on the former site of the Magnolia projects. Red beans and rice from a street cart at Super Sunday. BBQ Pork Chop from a street cart at Super Sunday. Mardi Gras indians at Super Sunday. Mardi Gras indians at Super Sunday. Mardi Gras indians at Super Sunday. Mardi Gras indians at Super Sunday. Super Sunday drum circle at Congo Square.


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